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Sinapse is a company based in João Pessoa - Brazil, focused in provide a quiet and dedicated place for those who wants to study and prepare their selves for Public Services Examinations. My inspiration for the name of the company was the sinapse process. And what is it? A sinapse is a structure that permits a neuron (or nerve cell) to pass an electrical or chemical signal to another neuron, so the brain is the element that gives identity to this logo. The orange colour pallete was choosen to radiates warmth and happiness, combining the physical energy and stimulation, the color psychology of orange is optimistic and uplifting, rejuvenating our spirit. In fact orange is so optimistic and uplifting that we should all find ways to use it in our everyday life, even if it is just an orange colored pen that we use.

The concept behind the online and social media materials combines the company brand with sephialized images, a mix of modern and self-realized professionals very inspiring for those who wants to start a great carrer.

Deliverables: Brand Identity, Stationery, Site and Social Media.

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