Hotwheels is a best-seller line of product from Mattel that fascinates children arround the world. In this action, the target was to create corners inside C & A Shops to expand the child-fashion wear sells. The concept was created by the genial Creative Director Nelson Doretto Jr. and we developed an video game machine, based in HotWheels cars design to illustrate the campaign concept: Go Faster than 250 mph!. So, if you bought a Hotwheels shirt, cap or other piece of cloth, your son was invited to play and every time he acelerates on the video game machine he wons a Hotwheels car.
Besides that as shopper campaing deserves, promotional materials were created to conduce a potential client to C & A shop inside the mall. From the Park entrance, passing through the stairs and the C & A Shop showcase .
Deliverables: The Hotwheels Machine, Shopper Materials, Corner Shop
Creative Direction: Nelson Doretto Jr.
Art Direction: Beto Prado